Friday 10 June 2011

Product Service System - Juvo




















For further information, research, drawings and designs on the Juvo please visit my group profiles;

Brett Rushbrook
Ryan Daugherty

PSS - Drawings


PSS - Model


PPS - Reflection

Juvo - Reflection
Product Service System

Understanding and undertaking a Product Service System I thought was a great challenge. The process in organising the “system” that revolves around peoples trust, honesty and commitment is some ways are very fanciful. The surprise that many systems actually flourish because of these very set values makes sense in many applications used today, improving quality of the products and the service of the products together having great effect on reducing resources.

In many ways I do believe that industrial designers should reflect on the benefits of a PSS in their design. The “fun theory” is positive ways that attract people to change their consumption behaviour. Talking to my grandparents I slowly recognized their frugalness during my time growing up; I came to be aware that they are like that because they grew up during the 1930s depression and WWII. To be frank, there weren’t many resources back then. During the same period we saw the introduction of mass manufacturing with the “production line” first implemented successfully by Henry Ford himself with the Model T. Since then we saw a rapid movement in resources exploded into the market improving quality of life through communications, leisure and economics. We as a “newer, Younger” generation we have grown up knowing and assimilating technology into our lives compared to our grandparents who constantly gaze with confusion at modern technology. No matter what period we are in, we always will have peaks and troughs and the question is how we adapt to these means. In the recent years “we” have been saving through being more efficient in our resources, whether its car sharing, switching off the unused lights or even washing your clothes in cold water. It has gotten to the point where social and cultural change is happening benefitting the environment, its people and how we do things all thanks to the community brains and industrial designers who bring these means into reality.

The task of designing and establishing a new or improving a market system was to understand the flaws and bridging these gaps. We set out to improve the product service system in the health sector as from our very own personal experience; having indirectly seen the annoying setbacks hospital employers face. The way we live now is definitely different to the way we lived during my grandparents time 80yrs ago, technology has very much superseded any imaginary ideologies from then but we make do adapting, interchanging and creating systems that will make our lives simpler and efficient, and that’s what was more enjoyable; refining.

Friday 27 May 2011

2D Ethical Design Issues

2D Ethical Design
"Design For Life" 2009 // Philippe Stark

Watching the first introduction episode of Philippe Stark’s “Design For Life” in many ways was very amusing, Amusing to see other industrial designer being put on the pedestal to showcase “their” novel conception. The competition in finding a new upcoming design protégé definitely challenges the competitor’s sustainable views on social, economic and ecological by setting tasking tasks outside their comfort zone.

One of the most interesting things that took place in the “Design for Life” was the fact that many of the young designers had this fierce competitor’s façade with put into the corner. The arrogant attitudes in some slowly took over their somewhat friendly introduction personality when they were challenging designs as a group or even individually. From a person view being immersed in this environment is not always a good thing because people get caught up in the tactics of the “game” rather than finding the real flare, heart, soul, purpose, common goal of a design.
There was one segment that stood out from the rest, where the designers where given €100 and find an item/s that represented the male and female genders. Most people didn’t understand the real meaning behind this exercise and to be honest I didn’t either, but there was one designer who basically just bought a power point extension. His theory behind it was that he chose an item for the female form and stated that each plug represents an emotion, first for romance, second for elegance, third for intelligence, forth for honesty and the fifth for nurturing. Once this guy describe his answer to Philippe it was clear what the challenge was all about. It made me understand that design is all about the meaning, the purpose and how we approach design in the right way where it ticks all the boxes for ethical, sustainable and ecological design. Basically taking it back to its natural form, the basics, skeleton of necessity.

It certainly gave me a greater appreciation of what it definitely around us, the emotions that make us endure what we do, the natural depth that people do make mistake and how education and experience is a vital tool to create an ethical design.

Thursday 28 April 2011

Task 2c: Climate Change

Who killed the electric car?

Who killed the electric car gave me great insights on the control of massive organisations have over government bodies trying to reduce the environmental impact. I suppose my generation only now understands that the electric car is slowly emerging to reality. Little did we know that 100 years ago electric vehicle were everywhere in fact more prominent than petrol vehicle. They were clean, quiet and efficient, easy to fix and still are but interestingly the underlying question is; why has the electric car been dormant for the 100 years?

One of the most interesting facts is that there is still 100 million barrels of oil still in the earth yet to be bored out. Coincidently throughout the last 100 years oil giants mocking and have been purchasing battery patents and effectively destroying the electric car market while controlling the only established source; Petrol vehicles.
It’s hard to say who was playing more of a part in the controversial petrol vs. electric battle, whether it is the oil giants or the car companies. I find it funny how everyone says electric cars don’t go that far, actually the technology has been around for a long time. It may haven’t been advanced as petrol combustion engines in comparison over the last 100 years, but there’s battery technology out there that will do 300km on one charge and there are electric cars out there that will do 200km/hr. comfortably, IE the Tesla. It is said that if California successfully established the zero emission law for new vehicles, they would reduce air pollution by 2/3rds.

It’s true that good commercial design is all about timing, no point designing something if there’s need or value for it. When I was growing up Electric cars seemed dull, inefficient and cheap. I think that has always been the perception. Don’t get me wrong I love the sound of a roaring V8; I’ve grown up following and participating in motorsport. The technical achievements of designing and engineering something to its limits is great in its own right (for motorsport) but when you’re talking about transportation in the city where performance has no value, it makes me think; what a waste, why do we need it. Ok, to consider that electric cars will have a lower environmental impact is a plus, its cheap to run is another plus, cheap to fix again is another plus, quite that depends on who you talk to but I guess is another plus as well, and so forth.

Basically to sum, I have nothing against petrol cars except for the fact that is becoming more and more expensive to obtain, again nothing against electric cars either, they both have their pros and cons, but the thing that gets me is that clean electric cars where around before dirty hard to run petrol cars and that massive organisations have monopolised and disabled alternate solutions, if you think about it, just for cash. Who’s to blame them, we all in business to succeed. The scary thing for me is that it has been done that not even the environmental regulators and government bodies have limited control over it.

Saturday 19 March 2011

Task 3: EcoRedesign

EcoRedesign was a task that basically made us think of of a product and the amount of impact it has on the environment during its lifecycle.

Our Group dissected a kettle into sub-assemblies then analysing its materials, manufacturing processes and transport emissions.

Our group results are posted on Wawen Chan's Blog

Wednesday 16 March 2011

Task 2b: Sustainable Consumption

I can safely say that watching two simple animations on how “electronic waste” and “bottled water” has demonstrated the impact on our culture, environment and economic societies through organizations lack of ethical sustainability.

The fact that 95% of waste purchased in a week is thrown out reflects our sustainability morals. I would like to think that I do my bit in recycling and perhaps, re-use certain items. In many ways I am naïve in what is being processed around me especially electronic waste. I was unfamiliar that an abundance of electronic waste each year is transited to developing nations resulting in unsafe practices of removing the few valuable materials and indulging in harmful human and environmental contaminates such as lead.
Our small field trip to a western Sydney Injection molding factory, as nice and new as it was, made me think, does it really have satisfactory benefits to the environment. I don’t think so. I was told today by this particular person that any rejected mold would be sent to china for recycling. However, prior we visited a similar plastic manufacturing company who in fact do recycle their rejected plastics on site. To put in perspective one did and one didn’t. I thought how shipping rejected plastic parts can be cheaper to send to china then to find out that it returns granulated. Would it be more sustainable, more efficient and smarter economics to recycle locally, knowingly understanding that this is becoming driving industry in Australia.

Another topic I came across in my video presentation was the story of bottled water. Ok, I doubt the fact that you can ever stop the production of plastic water bottles or bottles in the first place. However I do believe it comes down to attitude. Attitude I saw whilst travelling overseas through Europe. Yes, many countries through Europe have high bottle purchase rates just for the fact that many countries have poor water systems. At the same time many ancient cities have fountains where you can top up for free. I have seen this system been erected in my local council as well. The short video of the “story of Bottled Water” explained that empty water bottles are shipped to India from the US, shifting the problems across the world. Pretty much out of sight, out of mind.

I personally see the future in plastic goods, and I also see the future in creating local sustainable industries. I do believe that firstly it’s a cultural attitude and understanding the real effects of human, environment and ultimately monetary benefits have on our community. The quicker the big corporations get involved and see local benefits too, the quicker we can transform the globe.

Tuesday 8 March 2011

Task 2a: Recycling

Task 2a: Understanding Recycling

Recycling, re-using and “giving packaging a new life”, in many ways is seen as a resurrection of life that is often under appreciated. Commercialism is brought by the ever increasing demand of products and services that fuel “our” lifestyles. It is “our” way of life that sparks these wants and needs through organic materials and processes such a wood/paper, plastics, glass and metals.


My experience in Germany while I visited during September 2010 changed my perception on what I thought was a very conservative nation. After watch the Duales Systems “Giving Packages a New Life” it has strengthened my experience and perception of Germany as a forward thinking, state of the art and sustainable nation. The German government has encourages recycling by providing a rebate credit on every recyclable product, i.e. glass bottles, PETE bottles, can etc.

The way that the government is pro-active with furthering sustainability in many ways is inspiring and encouraging as it is killing two birds with one stone. It is not only saving the environment in landfill but also producing less energy to recycle a product then creating it from virgin materials, i.e. recycled aluminium is 95% is more energy efficient than comparable raw aluminium. In hindsight after experiencing firsthand the bottle recycling process at the German supermarkets and walking past all the renewable initiatives on the streets I understand why they have done so, money. It has creating a new clean industry, provided jobs and decreased the amount of imported raw goods, while still upholding a self sufficient advanced lifestyle.


It is said that we are phasing into the 6th wave of innovation, founded by Russian economist Nikolai Kondratiev, known as the Kondratiev law of innovation/economy. This 6th wave suggests that our trends and lifestyle is environmentally driven, and more focused on sustainability. Opportunities will arise, as seen in Germany’s recycling programs, technology and systems, demonstrating new force of lifestyle and wellbeing through better and safer goods.

I can safely say that materials and its lifecycle will definitely be in mind when conceptualising new designs. These short segments have demonstrated that there are social and environmental benefits throughout its process being the catalyst for future needs and technological innovations, i.e. the introduction of the steam engine to transportations in railways to communications and recently seen, sustainability.


Overall I personally have seen the impact on sustainability, developing technologies and social benefits of good design using fundamental resources aiding our wellbeing and lifestyle through simple measures of recycling products like glass, metals, paper and woods.

Thursday 3 March 2011

Ecological Footprint

Task 1

How many planet earths do you need to support your daily consumption? Questionably my answer is 5.71 earths compared to the global average of 1.5 earths.

With evermore curiosity, education and government initiatives our global impact will inevitably increase due to global population growth. I can understand my position by supposably living beyond my means however I believe this document is only a reference with many unexplained variables, such as it doesn’t consider motorbike transport, how big your garden is, how many trees or square meters of grass in your dwelling and it averages per household energies without taking into account kilowatt per hour usage.

Although that the principles are set, I do believe that my environmental impact is considerably lower as I ride a motorcycle, have a large garden that compensates for carbon and a shared household, empty during the day.

http://myfootprint.org/en/your_results/?id=1168736